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SEO Copywriting is The New SEO Strategy

May 13, 2010 by Angelo Beltran | No Comments |

In Brian Clark’s own words, “You can’t optimize something that’s dead.”. That statement gave me an irresistible grin on my face and made me realize that optimizing your content is the new modern SEO. Download his FREE 29-page report where you will discover why SEO Copywriting is crucial to your SEO strategy.

In a nutshell

Old School Approach

Keyword(s) focused.
Keyword sprinkling or keyword stuffing.
Spam article submission sites with duplicate articles using your keyword(s).

Modern SEO Strategy

Keyword phrase focused.
Write compelling content that will build credibility and authority.
Smart Content Landing Pages.
Link building using Social Media.

Long Tail versus Short Tail

Keyword phrases can either be a short tail or a long tail. A short tail keyword phrase can look something like seo copywriting and based on the short tail you can derive multiple long tail versions like seo copywriting tips and tricks, seo copywriting strategies that work and seo copywriting free ebook downloads just to name a few.

This is a double-edge sword. With long tail keyword phrases the lower the density of searches will be but will yield to a higher targeted search. This in turn will gain you a higher conversion rate. With short tail keyword phrases the density of searches will be higher but will yield to a lower targeted search. The drawback is lower conversion rates due to stronger competition.

SEO used to be a numbers game where the quality of the content didn’t matter as long as you had the right amount of keyword density. Now it’s all about keyword frequency, credibility and authority. If you write compelling content people will link back to you and the more links you get the higher your rank is on SERPs (Search Engine Results Page).

DOWNLOAD THE 29-PAGE FREE REPORT and make sure to read the entire book. At the end of the report is a promotional code that will land you a fantastic opportunity to try out SEO Copywriting using Scribe.

Written by Angelo Beltran

Angelo Beltran is a freelance designer who recognizes that design and marketing are one and the same. He's passionate about branding and corporate identity. Follow his tweets over at Twitter.