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Use Facebook as Your Page

The Manage Pages feature is now gone. We now have a new replacement called Use Facebook as Page. Facebook users now has the ability to interact within Facebook as their own Fan Page. This new upgrade brings new and exciting opportunities to increase your Fan Page’s reach and a higher level of engagement.

With the new Use Facebook as Page, administrators now has the ability to do the following:

Facebook as Page

"So what happens exactly when I activate Use Facebook as Page?", If you manage multiple fan pages you will be presented with a list of them similar to what you saw when Facebook had Manage Pages. You then click on switch and your profile will change from your default personal Facebook profile to your Fan Page profile. Don’t worry you will have the ability to switch back to your original profile any time you want.

Facebook as Page - Page Selection

Facebook as Page - Profile Change

With the new found freedom to like and comment on other pages as your page, it increases a fan page’s visibility to similar or other niches that you’ve never thought of before. Just imagine how many more fans you’re going to get because of this. It gives you the ability to experiment on other target markets and certain demographics. This ability to engage with other Pages, in my opinion will add to your brand’s value as an authoritative figure. So long as you leave valuable input as comments versus spamming everyone to come check out your page.

Based on my testing, as long as your profile is switched to one of your Fan Pages you will not be able to engage with any Like buttons outside of Facebook.

That’s just a quick overview of what’s in store. Check out below for the new look and feel of our beloved Facebook Fan Page.

Facebook as Page - Notifications

Facebook as Page - Search

Facebook as Page - Home

Facebook as Page - Account

By the end of March all Facebook Fan Pages will change to the new design. So what do you guys think? Share your thoughts and comments below!

Written by Angelo Beltran

Angelo Beltran is a freelance designer who recognizes that design and marketing are one and the same. He's passionate about branding and corporate identity. Follow his tweets over at Twitter.

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Photos by xjrlokix, place_light and chiaramarra from Flickr Creative Commons

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